Story of the logo

Numerous elements are used in the Tartu Youth Work Center logo that bind into one the following keywords: youngsters, growth, development, protection and Tartu. The child is stepping under the protective umbrella, waving over their shoulder, and emerging from the other side as taller, more experienced and more confident. The different sized figures indicate both growth as well as the fact that Tartu Youth Work Center works with children of different ages.

The figures are moving in the same direction, which symbolises the progress and growth that Tartu Youth Work Center contributes to. The umbrella symbolises the youth work center and its subdivisions, as it offers youngsters shelter and protection both in the figurative and the literal sense.  

The umbrella symbolises Tartu, as it establishes a connection to one of the best-known symbols of the city, the sculpture of the kissing students. Under the umbrella, a motif that resembles that of the logo of Tartu is used in order to match the style of the Tartu Youth Work Center logo with the existing Tartu logo. The pillar also symbolises the main building of the University of Tartu. The same vertical lines could also be attributed another meaning: the lines are meandering amid the logo, resembling the way Suur-Emajõgi river meanders through Tartu. In this context, the umbrella looks as if the Tartu arch bridge and the two figures marching ahead prove that the river does not divide -– it unifies.  


Author of the logo is Rain Jaaksoo.

Uudised ja sündmused